Though many businesses endorse charities these days, few have inspired the same awareness in their customers. The creators of Iron Army and Hudson Jeans intend to bridge that gap this season with the launch of unisex denim brand [city of others]. Putting the responsibility of change into the consumer's hands, each pair of [city] jeans is tagged with a unique code that, upon entering on their website, allows the buyer to donate a portion of proceeds to a charity of his/her choice.
The fall lookbook likewise pursues this idea of independence, taking to the outdoors on an RV road trip, picking up denim-savvy hitchhikers on the way. The free-spirited group captures the 'other'- a new generation collective of artists, musicians and the culturally aware who are inspired by the past, but look to better the future. With styles named after cities, washes after the weather and detailing inspired by vintage typewriters, it is clear that the thoughtful [city] seeks to be more creative mix than uniform label.
[city of others] is now available in a slew of shops in the US, Europe and Japan. So go, find it near you and pay your denim forward.
Earlier this week Sheryl Crowe was seen wearing a pair of jeans from her own Bootheel Trading Company denim collection whilst promoting the brand and signing autographs at Dillard’s store in Las Vegas, Nevada.
it seems like Divine Rights of Denim is a popular denim brand with stars of reality show The Hills. First Laura Conrad was snapped wearing a pair of the their shorts and now Audrina Patridge has been seen wearing their skinny jeans.
Fall/Winter 2008 is turning out to be a bumper year for great denim collections. In the last week I have published some amazing photos of jeans from PRPS, dVb and MiH and now to add to that list we have 18th Amendment who are famous for their fashion-forward high-waisted jeans and who from the look of these shots are about to launch their best collection so far.
Pamela Anderson is a long time J Brand fan and was snapped wearing a pair of their white skinny jeans whilst over in Sydney promoting her new reality show - Girl On The Loose.
Solange Knowles (sister of Beyonce) turned up for her appearance on The Late Show With David Letterman wearing a pair of Armani jeans and some garish looking boots.
