Denimology

Jeans - A Cultural History Of An American Icon

If you have more than a passing interest in denim then you might want to check out Jeans - A Cultural History Of An American Icon by James Sullivan. It tells the story of an item of clothing that was once the uniform of miners and cowboys but is now more commonly worn by presidents and supermodels. Along the way it details the rise premum denim from the 80s designer jeans such Jordache, Gloria Vanderbilt and Calvin Klein to the ubiquity of modern brands such as 7 For All Makind and True Religion.