Levi's have released details of their forthcoming Eco environmentally friendly jeans. The cotton is organic and will come from Turkey, the jeans themselves will also be manufactured in Turkey to cut down on transportation costs. Other details include a coconut shell button, no metal rivets, natural dye and a recycled cardboard label. All of this treehugging stuff doesn't come cheap, the jeans will cost in the region of $250 in the US and £140 in the UK, although there are plans to release cheaper versions eventually. You can call me an old cynic but I think Levi's probably care more about their bottom line than the environment and the launch of these jeans probably has more to do with the current fashion for all things organic rather than any real corporate desire to save the planet.
....And the fashionistas around the world said "Amen"!
"Levi's probably care more about their bottom line than the environment and the launch of these jeans probably has more to do with the current fashion for all things organic rather than any real corporate desire to save the planet."
Ain't that the truth... I wonder if they'll be selvage denim...?
They'll be releasing a shrink-to fit Capital E 501 eco that's got selvedge. They've already released the cheap $50 version, too, which is a vintage slim fit for men.