Siwy Jeans - Designer Q & A

4) Which style and wash of Siwy Jeans are flying out of the shops the quickest at the moment?

The most popular style is the Hannah, Slim Crop Style in the rain wash, which is a light, clean, fresh gray. It’s basically a skinny jean, where the inseam lands averagely above the ankle. We have had it in the line from the beginning and were popular before it was a big trend. It goes well into boots or neatly above flats. It works really well for petite girls, who want skinny jeans and don’t want to hem. On the opposite end of the denim spectrum, which is equally popular are the Camilla, Slouchy Cut-Off shorts in the Wonder wash. The hem is strategically frayed for a more organic and natural look, which develops more beautifully with wear. The fit has a sexy, slouchy fit.

Jeans can either accentuate the positive or the negative depending on the balance of the design and your comfort level. Nothing will ever look good, if you don’t feel good, no matter how awesome it looks. You shouldn’t have to try that hard. At this day and age the denim technology has developed so much in the comfort area. Lots of options offer comfort built right into the fabric while still being able to achieve very authentic textures. There is no reason to deny that, especially in premium jeans.

Style: Tina, Fit: Flute Cut, Wash: Marvel

Every girl needs the following jeans in their wardrobe at the moment:
a. Dark cropped jeans
b. Long skinny gray jeans
c. Short denim shorts to wear with black tights and ankle booties.
d. Cut off shorts just to kick around in
e. A pair of raw jeans that you can really watch age over time.

It’s also important to remind people that confidence never goes out of style. If you want to wear it, you need to own the look. Otherwise, you will just look like a fashion victim.

I remember finding a pair of Gloria Vanderbilt jeans when I was 13 at The Salvation Army. I remember this particular stunning shade that just popped out amongst rest of the blues. I took the waistband off so they dropped low. I wore them with various body suits underneath at the time.

I will never forget a pair of very old worn, Levi’s that my father gave me when I was around 14. They were very hard, so I soaked them in bleach and water for a while, and then soaked them in fabric softener and water. Then tossed it in the washing machine, over and over. I think I used 2 full bottles of fabric softener. I’m surprised I didn’t cause an explosion with this concoction I tested. They were super soft and eventually the knees busted open. I repaired them as many times as I could and cut them into knee shorts, before I out grew them.

I adore my hannah/ kiss jeans. The kiss wash has been in the line from the beginning and I have an emotional attachment to them. It’s a wash that is more interactive with than the others because of the depth and character that develops over time. They have been with me everywhere and no matter what mood I am in, these go with them. I am reminiscent and have wonderful memories in these jeans. I have grown so much as a person from the time I first wore them.

Hilary Duff wearing Siwy Jeans Hannah Slim Crop in Kiss Wash

I have well over a hundred pairs in my closet. Only a few are on heavy rotation at the moment. I love the siwy hannah-slim crop jeans, camilla-cut off short, christina-slouchy shorts and rose-drain pipes right now. They work so well with all of my ankle booties, suede boots, winter tights, loose tees and big chunky sweaters for fall.

I rarely wash my jeans. I start my jeans very tight, so they stretch to my body and not beyond that. The dyes age more beautifully and artistically with more depth and character. Once that develops, I hand wash them inside out and hang them in the sun to dry, ideally.

I wear jeans anywhere I want. With so many styles and options to enhance a one’s wardrobe, I think any style is versatile enough to adapt to any environment.

I think the people at Hollywood Trading Company in Los Angeles have amazing radar for cult denim lines from around the world. The buyer’s keen sense of style shows with his choices. They seem to discover lines before everyone else and understand the concept. They just get it by looking and feeling.

Style: Rose, Fit: Drainpipe, Wash: Jet

I’ve been inspired by Kate Moss since I was 14. I remember seeing images of her, pure and natural, with the perfect shade of worn blue on, sexily slung low over her hipbones. Any style of denim she wears, that may seem hard to digest at first, becomes a huge trend because she owns her look. She makes it look effortless. Her beauty and sex appeal is the same mood that denim evokes. Together, Kate + Denim creates an explosion of the senses.

I am more influenced by women with an impeccable and organic sense of style like Anita Pallenberg, Selma Blair, Jane Birkin, Brigitte Bardot and Kate Moss. The difference between these ladies is that they don’t let the clothes wear them. They make their choices look effortless. Their beauty and sex appeal is so natural, organic and sexy. Denim is natural, organic and sexy. When I’m designing, I always ask myself “can you picture these jeans as a compliment to their amazing wardrobes?” “Would they be attracted to this wash?” If I can imagine them wearing and loving something I designed, then it stays in the line.

I’m starting to cringe at the thoughts running through my mind! I’d be forced to wear a ..gulp.. dress!

I’m no psychic or jean-ious, but what I do know is that with the age of the internet and digital television, we are influencing each other globally within seconds. We are being transported to another place and time in practically real time. Eventually, it changes the course and pace of how fast trends develop and are recycled. Something beautiful is about to take shape.