Designer Q & A - Frankie B Jeans
This week's Designer Q&A is with Daniella Clarke, Founder/Designer Of Frankie B Jeans.
1) Why do you think after 200 years jeans are still one of the most popular items of clothing.
- Jeans are a staple in everyone’s closet because they are so easily matched with everything, as in a sexy top to a t-shirt or sweater, heels or flats, boots or sneakers.
2) There really are a lot of brands out there now. When we first started 8 years ago there was only 1 other premium denim brand. I think we stuck around because we have such a unique fit that we have become known for.
- Last time I counted there were over 50 brands of premium denim jeans, what makes Frankie B Jeans stand out from the rest.
3) Who do you imagine is a typical Frankie B Jeans customer.
- Me
4) Are there any essential jeans that everyone should have in their wardrobe.
- Everyone should have a nice clean dark straight leg jean with no embellishment and no wear and tear.
Frankie B. 3'' Skinny Crop in Storm
5) Which style and wash of Frankie B Jeans are flying out of the shops the quickest at the moment?
- At the moment our skinny grey jeans (see above) are very popular.
6) What are the first pair of jeans you remember?
- My first love affair with jeans started in the early 80’s when I found a brand called Dittos. I was obsessed! I thought I was the hottest thing going when I wore those jeans, so I slept in them.
7) What have been your favourite pair of jeans that you have owned?
- My personal favorite jeans that we have produced are my big wide leg jeans that I have worn to death.
8) How many pairs of jeans do you currently own and which are your favourites?
- I own way too many jeans to count. I would say I probably have about 70-100 pairs but I love them all equally.
9) Are you a "wash your jeans after each wear" person or a "wear your jeans for six months before you wash them" person?
- I hardly ever wash my jeans unless they walk over to the washing machines themselves. I’m so disgusting!
10) Do you own jeans for different occasions (for instance I have work jeans, smart jeans, weekend jeans, holiday jeans, jeans for going to concerts in, jeans for gardening in) if so what have you got?
- Not only do I have a jean for every occasion, like one for going out at night to a club versus one for a nice restaurant, but I also have my ‘fat’ jeans for when I’m a little heavier and my ‘skinny’ jeans for when I’m on my thin side. I’m a women, my weight fluctuates, so my closet needs to accommodate my needs.
11) Which is your favourite jeans shop?
- My favorite jean shop is my closet!
12) Which celebs are currently wearing your jeans and how important big an effect does it have on your sales when a celeb is seen wearing a pair of your jeans?
- Jessica Simpson and Sienna Miller have been great supporters of Frankie B. lately. Whenever a gorgeous girl, such as them, wears our jeans of course they get a lot of attention and that certainly doesn’t suck for us. We definitely notice a surge in interest when a celebrity is photographed in a particular jean.
13) Who is your current favourite denim icon (male & female). I am thinking the person who has the most denim style?
- I think the current icon for denim is Kate Moss and in the 70’s it was Robert Plant from Led Zeppelin.
14) Which character (male & female) from a movie had the most denim style?
- The character in movies that had the most denim style hands down was James Dean.
