Denimology

Designer Q & A - Edun, Rogan & Loomstate

This week's Q & A is with Ronan, Loomstate and Edun Designer, Ronan Gregory .

1) Why do you think after 200 years jeans are still one of the most popular items of clothing?

Practical, functional, easy to wear and always sexy

2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans (Loomstate and Edun) stand out from the rest?

Loomstate : organic, americana feeling, classic denim

Edun is a for profit business that works on a micro-level to help build the skill set of our factory base. Equally, Edun acts as a voice to encourage the fashion community to do business in Africa as a means to bring the continent out of extreme poverty. Edun works on the basis of trade vs aid to help build sustainable communities. We currently produce in India, Peru, Tunisia, Kenya, Lesotho, and Madagascar.

3) Who do you imagine is a typical (Loomstate and Edun) customer?

Edun & Loomstate : Someone who cares just as much about the aesthetic of there clothing as they do about how and where it is produced.

4) Where do you get your inspiration from?

Edun: Nature at Night

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Reese Witherspoon / Citizens Of Humanity

Apparently Reese Witherspoon is the second highest paid actress in Hollywood right now getting $15 million per movie. She is certainly a cutie pie and it is hardly surprising that her girl next door personna is a big hit with cinema goers. Here she is looking every inch the yummy mummy in a pair of Citizen Of Humanity straight leg jeans. (Thanks for HauteGossip for the tip).

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7 For All Mankind For 2007

7 For All Mankind were one of the brands which really kick started the premium denim craze and for a couple of years their distinctive looking jeans were everywhere. Since they were so closely associated with the faded bootcut look 7 seem to have struggled a little with the recent fashion for dark and skinny jeans. They are having no such problems with the emerging trend for high waisted jeans, these new Farrah Trouser Jean in Mercer provide a great looking alternative for fashionistas who are bored with their skinny jeans.

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New J Brand Jeans Men's Line

J Brand Jeans have had a great year, their women's jeans have been a massive hit and now to capitalize on that success they have launched a men's line. These jeans stay true to J Brand's principles of making simple, unfussy, classic looking skinny jeans. The men's collection goes from slim bootcut to straight leg to slim leg and is named after suitably iconic and skinny celebrities that were at their peak in the 1970s - Clint Eastwood (bootcut), Mick Jagger (staight leg) and Iggy Pop (slim). These are jeans that mean business, like the celebs they are named after.They are lean, mean and carry no excess weight - and if you are hoping to fit into a pair you had better make sure that you don't either.



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High Waisted Jeans For 2007

Grey Ant Jeans
Yet more evidence that high waisted jeans are making a return comes courtesy of the "My Denim Sweetheart" photospread shot by Terry Richardson for the January 2007 issue of Vogue Japan. One of the brands at the forefront of this new trend is Grey Ant Jeans which was set up by Grant Krajecki who got his start costuming Hollywood stars These jeans are certainly not for the faint hearted and I cannot help but be reminded of the sartorially challenging world of 1970s mail order catalogues.



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Buy Johnny Borrell's Skinny White Jeans

Johnny Borrell of indie rockers Razorlight is auctioning a pair of his very skinny white jeans on eBay in aid of CLIC Sargent which raises money to help fight children's cancer. These men's Whyred Jeans have been autographed on the back pocket and are a teeny weeny size 28 waist. The auction ends on Dec 11th and current bidding stands at £78.99.