Denimology

Denim Chic 2007 by Vogue

Vogue has kicked off 2007 with a in depth feature on denim chic around the world. The report highlights the very best denim designs coming out of Stockholm, Sydney, Los Angeles, New York, Tokyo and Europe. The only problem is that the whole article is in French, however judging by the photos I am pretty sure that their predictions for this year are high-waists (see jeans by Diesel above) and coloured/patterned jeans (see April 77 jeans below). And to top it all off they even have an interview with me!

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Calling all denim lovers. Is there anyone out that that would like to help moderate the Denimology Forum? I would be extremely grateful for a helping hand to monitor the message board, encourage discussions and stop spammers from posting adverts for viagra and sex sites. If you would like to help out please email andy@denimology.co.uk.

Vanessa Minnillo - New Face Of Bongo Jeans

Bongo Jeans have announced that ex-reality TV star Kristin Cavallari is to be replaced by the slightly more famous MTV Presenter Vanessa Minnillo in their new advertising campaign. Ms Minnillo has taken to her new position as spokes-celeb like a very cute duck to water, he first carefully selected words were "I have always loved Bongo, I love the jeans but I didn't realize the wide range of Bongo products."



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The Rise Of Japanese Selvedge Denim

The San Franciso Chronicle has published a very well researched and written feature on the rise in popularity of Japanese selvedge denim. The article focuses on Self Edge, the recently opened specialist denim store in San Francisco and helps explain why an increasing number of guys are willing to part with $200-300 for Japanese made replicas of classic jeans from the 50s and 60s.

Del Forte Organic Denim

An emerging trend from 2006 that looks set to continue in 2007 and beyond is organic denim. One company that is determined to make a positive impact on the environment is Del Forte Denim. The goal of the wonderfully named fouder Tierra Del Forte is to produce "a premium denim line while protecting the environment and the farmers". In addition to making their jeans from organic cotton in non-sweatshop conditions they have also launched "Project ReJeaneration" to encourage people to recycle their old denim - if you send them a pair of your old jeans, not only will the use them to produce the next generation of jeans but you will receive a 10% of your next purchase.

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Sass & Bide Denim & Play Collection

2007 is shaping up to be the year that low-rise jeans were replaced by their high-waisted counterparts in every fashionista's wardrobe. Sass & Bide are are always at the forefront of any new trend - they were one of the original companies producing skinny jeans and now they are one of the first denim labels to add a high-waisted jeans to their range. Their new Denim & Play Collection includes the Hulsey Strutter (see above), a distinctive looking high-waisted waisted slim leg jean with front deep patch pockets. With the increased popularity of jeans like this hopefully it won't be long before we can say goodbye to the dreaded muffin top and whale tail.



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