Denimology: Luke 1977 - Denim For Working Class Heroes

Luke 1977 - Denim For Working Class Heroes

Luke 1977 is a British denim label aimed at gig-going football-loving lads. According to their press release this brand is already being worn by indie royality like Arctic Monkey and The Kaiser Chief. The jeans themselves are made from Japanese denim and some of the styles feature a leather coin pocket (see above).