Denimology

DKNY Jeans & Rachel Bilson Launch Edie Rose

DKNY Jeans and actress icon Rachel Bilson have announced the launch of Edie Rose by DKNY Jeans, a clothing line designed by Ms Bilson and aimed at younger consumers. The range which will be available form Fall 2008 will of course feature jeans and will be priced between £34 - $98.