Levi's "Unbutton Me" Estelle & Niki Costa Mini-sites
As part of their "Live Unbuttoned" campaign Levi's have produced a selection of mini-sites for artists like Estelle and Nikki Costa. Apparently the concept behind the sites is to give people a look into the style of the artists, which translates as meaning you get a free music download, some links to the artist's MySpace and Facebook page and the opportunity to buy the jeans being modelled by on the site.
Posted by AndyK on September 16, 2008 7:23 PM|Permalink