April 09 W Magazine Fashion Editorial 'Harvest'

Harvest-by-Mario-Sorrenti-w-magazine-11.jpg

For the April 2009 issue of W Magazine, models Lara Stone and Eniko Mihalik were photographed in a Spring fashion editorial titled 'Harvest'.

W Magazine describes the 'Harvest' shoot as: "Demeter meets Ophelia in earth goddess looks: Peasant blouses, patterned layers and sheerness everywhere, all under headdresses that are a force of nature."

Photography by Mario Sorrenti and styling by Camilla Nickerson. To see more of this editorial go to www.wmagazine.com


fass_harvest_01_v.jpg

Replay Denim Shorts

fass_harvest_02_v.jpg
Junya Watanabe Denim and Eyelet Skirt
fass_harvest_07_v.jpg
7 For All Mankind Jeans, customized by Beatriz Smith
fass_harvest_08_v.jpg
Diesel jeans, customized by Francisco Chaydez
fass_harvest_10_v.jpg
Vintage Levi's Denim Vest
fass_harvest_15_v.jpg
Replay Denim and Leather Pants
fass_harvest_18_v.jpg
Guess Jeans, customized by Francisco Chaydez

Wrangler Spring/Summer 09 Ad Campaign

Here is another ad from Wrangler's rather esoteric We Are Animals ad campaign. You won't see anything as obvious as a pair of jeans in this video entitled "Why".

Instead you get arty black and white clips of people boxing, climbing mountains, riding horses along with the questions about why we push ourselves to the limits. The answer according to Wrangler is because "We are Animals". And the implied message is that Wrangler are the jeans that you should be wearing whilst you are living life to the extreme.

Superfine Denim A/W 09 Collection

superfine-jeans-men-women-jeans.jpg

The Superfine image has always been rock n' roll, but as with every season before, the brand has found another inspirational focus to infuse with their characteristic rocker vibe. For the men's line they moved away from their usual color palette and were inspired by deep reds and vibrant blues of Africa. While the women's line was inspired by the Superfine guy. The men's and women's collections are focused on the the brands trademark skinny silhouette.


superfine-autumn-winter-2009-4.jpg

superfine-autumn-winter-2009-5.jpg
superfine-autumn-winter-2009-6.jpg
superfine-autumn-winter-2009-9.jpg
superfine-autumn-winter-2009-10.jpg
superfine-autumn-winter-2009-11.jpg
superfine-autumn-winter-2009-12.jpg
superfine-autumn-winter-2009-13.jpg
superfine-autumn-winter-2009-14.jpg
superfine-autumn-winter-2009-15.jpg
superfine-autumn-winter-2009-16.jpg
superfine-autumn-winter-2009-17.jpg
superfine-autumn-winter-2009-18.jpg
superfine-autumn-winter-2009-19.jpg
superfine-autumn-winter-2009-20.jpg
superfine-autumn-winter-2009-22.jpg
superfine-autumn-winter-2009-25.jpg
superfine-autumn-winter-2009-26.jpg
superfine-autumn-winter-2009-27.jpg
superfine-autumn-winter-2009-28.jpg
superfine-autumn-winter-2009-29.png

Sessùn Collection Printemps été 2009

sessun4.jpg

Here are some shots from Sessùn's 2009 Spring Collection which feature model Allie Crandell from The City. Love the clean, simple look of these pieces. You can find Sessùn at Yoox, or online on their website.

sessun5.jpg
sessun8.jpg
sessun3.jpg
sessun6.jpg
sessun2.jpg
sessun.jpg

April77's Denim Fit Guide

april77-fitguide.jpg

We previously told you about April77's new selvedge line being released. And now we bring you their brand new fit guide - which so happens to be pretty damn funny, as well as informative!

april77-bille.jpg

BILLIE: "Tired of barefoot and pregnant? This sexy pair of jeans will make your bottom interesting again."
5-pocket straight leg, Regular waist, Leg opening 18cm, Women - ZipFly
US W: 23/24/25/26/27/28/29/30/31/32
RAW DENIM - 12oz
98% Cotton 2% Elastane

april77-dictator.jpg

DICTATOR: "Wear it a little too short and with braces, and you'll become the undisputed leader of the pack. Oi, Oi, Oi! "
5-pocket narrow leg, Regular waist, Leg opening 17cm, Unisex - ButtonFly
US W: 24/25/26/27/28/29/30/31/32/33/34/36
RAW DENIM - 12oz
100% Cotton

april77-cross.jpg

CROSS: "Here are some of the boys who wear the CROSS: Ben, Vincent, Concetto, Oliver, Simon, Iron... You have no idea who they are but they're cool as hell. Want to be even cooler? Wear it rolled up like my dad and I."
5-pocket straight leg, Regular waist, Leg opening 19cm, Unisex - ButtonFly
US W: 24/25/26/27/28/29/30/31/32/33/34/36
RAW DENIM - RED SELVEDGE - 14 1/2oz
100% Cotton - Pure indigo

april77-iommi.jpg

IOMMI: "Do these jeans look particularly Black Sabbath to you? To us neither but what the hell paranoids, when you put on your black fringe jacket and your satanic necklace you have got to name it something weirder than just bootcut."
5-pocket bootcut, Tight around hips and thighs, slightly bootcut, Regular waist, Unisex - ZipFly
US W: 24/25/26/27/28/29/30/31/32
US L: 30/32/34
RAW DENIM - 12oz
98% Cotton 2% Elastane





Continued (with more photos)...

Kimberly Caldwell: New face of YMI Jeanswear

0068.jpg

This month YMI Jeanswear announced Kimberly Caldwell as the new face of the company's Fall 2009 advertising campaign. Continuing to showcase rising stars, YMI hand-picked the singer, actress and television personality to represent the brand's image.

Kimberly Caldwell is best known for being a contestant on American Idol, and is also known for her work as an entertainment correspondent and host for the TV Guide Network. Also, coming soon, Kim will host a new MTV reality show called "P.Diddy's StarMaker," set to premiere in late spring/early summer 2009. Adding to all she already has going on, she is set to get her own Ryan Seacrest-produced reality show, tentatively titled "Crashing With the Caldwells," which will follow her in the studio recording her forthcoming debut album, attending and hosting red-carpet events and living in her Los Angeles home with her sisters.

YMI Jeanswear is available at Dillard's and other fine retailers.

0640-1c_Final.jpg
DSC_0040.jpg
kim-caldwell-ymi.jpg
kimberly-caldwell-ymi-jeans.jpg