Denim of Virtue Lookbook
Check out these images from the new Denim of Virtue lookbook! I love the ripped and acid washed trends we are seeing...reminiscent of the 80's, but somehow updated. A new pair of shredded jeans like these is definitely on my wish list!
Bettina Liano A/W 2009

Australia's Jean Queen, Bettina Liano, is set to launch a new denim campaign with Aussie born, New York based 'it' girl, Jessica Hart, this April 2009. Hart's smoldering sex appeal is expected to rock the nation in Liano's "Shredded" O Jean Leggings.
Renowned for high quality imagery, the new campaign is classic and raw and features next season's Limited Edition must-have denim. The new denim style will add 'Punk Rocker' attitude into the 'O' Jeans collection and features individually applied shredded and inked detailing.
Bettina Liano O Jeans are manufactured in Australia from the highest-quality international fabrics and designed to elongate the leg and lift the butt. The original O Jean "True Bootleg" est. 1989 is still one the biggest selling styles. The fashion-forward collection is continually updated and features Rinse as its signature wash.

7 for All Mankind Women's Lookbook

Previously we brought you the men's 7 for All Mankind lookbook, now here's a glimpse at the women's line. I'm super excited about the fact that 7FAM has finally released a flap pocket style for us girls who need a little help in the posterior area - the Bootcut A-Pocket with Flap is finally available on their website! It also appears that 7FAM has predicted the return of the blingy back pocket trend...with lots of new pocket styles featuring crystals. Right now, you can get 20% off your first online purchase when you register for 7 for All Mankind's mailing list!
Fidelity Denim Fall 2009 Lookbook!

Fidelity Denim has released their Fall 2009 Lookbook and...it is HOT HOT HOT!
Check out designer Jason Trotzuk's latest and greatest. From Fidelity Denim's styling to stitching, the look is polished but not preppy...clean but never cliché. All I have to say is that this man knows a woman's body ...and he knows how to make us swoon over jeans. What do you think? Are you feeling Fidelity as much as I am?
Dégaine USA Fall '09 Look Book

Enter the Dégaine website, and one of the first things you see is: "Dégaine is the pursuit of self-expression, a way of life, a philosophy... for confident people only."
From their most recent Fall 2009 Collection, we can certainly see why. The collection boasts subtly 80's inspired tops paired over a myriad of hot denim looks (slightly destroyed boyfriend's, acid washed skinnies, slim bootcuts...), designed by former film aficionado Gregory Abbou. The result? An image that screams style and mixes the best pieces of yesterday with the most coveted of today. Check it out...
Maise Denim Spring/Summer 2009-2010

Former Topshop designer Claire Greaves' new Maise denim line has released their Team M Spring Summer '09/10 collection, inspired by early nineties teen flicks - Teen Wolf, Teen Witch and cult television series My So Called Life.
From pep rallies, head cheerleaders and star quarterbacks, to chess club, the debating team and classic audiovisual geeks - the range draws influence from the jock and geek cultures of American high school. The Maise denim range is part rebel, part wholesome all American girl. Check out these images from their recent runway show and lookbook. You can find the collection online here.





