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Now that waistlines are rising Sarah Mower, fashion journalist at The Daily Telegraph has been tempted back into jeans and has written an article about her shopping experience. She he is helped in her search by British denim experts Suzy Radcliffe of Radcliffe Denim and Donna Thornton of Donna Ida (see above) Denim Boutique.

         Posted by AndyK on 8/01/08

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These days more and more companies are allowing their staff to wear jeans to work. According to a study carried out by Cotton Incorporated Lifestyle Monitor 65% of women and 74% of men prefer wearing denim to the office. In case you are unsure which jeans might be appropriate Forbes.com has a guide to denim for the office. Their basic recommendations are to make sure your jeans aren’t ripped or disheveled in appearance, have a uniform color (dark, usually) and fit properly.

         Posted by AndyK on 13/06/07


Paper Denim & Cloth’s Straight Leg Maternity Jean

Finding the right pair of maternity jeans is not an easy task, but a great fitting pair of jeans is a maternity wardrobe essential. Here are a few pointers from PUSH Maternity buyer (and mum of two) Susan Kirby to get you started.

For the very best in skinny maternity jeans check out Earnest Sewn’s Harlan jean – customised exclusively for maternity by PUSH and available in indigo and black. This is a super skinny and sexy jean; however it is best avoided if your thighs are on the heavy side! For those of us who fall into this category, but don’t fancy the ubiquitous bootcut, check out Paper Denim & Cloth’s straight leg maternity jean (see above), also exclusive to PUSH in the UK, or Serfontaine’s Cruiser cropped jean which can be worn with or without a turn-up.

continued (with more photos) this way...

         Posted by AndyK on 18/04/07

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Q) Dear Donna, Hi im 5"3 and weigh 10st6lbs, most of which sits on my hips and thighs I find it totally impossible to find jeans that fit especialy on the thighs. Can you recomend any particular makes that i could try? (From Sarah)

A) Although this sounds totally mad, you should actually try some low rise jeans. If you go for something high-waisted, it could cinch you in at the waist too much and draw emphasis to your lovely legs and embrace the thighs a little too lovingly. What I would suggest is a trouser style jean. They're fabulous, and are a great casual look for Summer. J & Company have one called the Robertson Jean (see above) that sits low on the hips, skims over the bum and has a wideish leg ending in a cuff at the bottom. They're great and super flattering. They have the room in the thighs you're looking for and the style will lend you a relaxed air. (Answered by Donna Ida Thornton, owner of Donna Ida Denim Boutique in London)

If you have any questions you would like answered please send them to advice@denimology.co.uk.



         Posted by AndyK on 27/03/07

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Q) Is there a nice fitting, fashionable jean for the 40+ age group? I am 5'3" tall & 47years old. The problem is usually I find the waist of my jeans too tight. On the other hand, if I get a comfortable waist the legs/bottom are way too big. Is there any style of Paige jeans that would fit a thicker waist that is also not too high waisted or too low waisted? I think I represent most everyone I talk to, well, in my age group anyhow. Thanks for any help you can share! (Submitted by A. Johnson)

A) Paige would have been at the top of my list of recommendations so I'm glad you brought her up. Both the Hollywood Hills (see above) and Hidden Hills styles would suit your body type. They're both a mid-rise jean with the Hidden Hills having a slightly higher rise than the Hollywood Hills, 9" as opposed to 8.25" - that extra three quarters of an inch counts! (Answered by Donna Ida Thornton, owner of Donna Ida Denim Boutique in London)

If you have any questions you would like answered please send them to advice@denimology.co.uk.



         Posted by AndyK on 14/03/07

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This week we are starting a new agony aunt type service to help solve all your denim related problems. Your questions will be answered by jeans expert Donna Ida Thornton the founder of the Donna Ida Denim Boutique in London. If you have any questions you would like answered please send them to advice@denimology.co.uk.

Q) I am 5 ft 2 in and of slim build. What jeans should I wear to make me look taller and my legs longer? (Submitted by Yogi Kong)

A) I'm 5 foot - no inches to add. I am wearing 18th Amendment's Colbert jeans (see above) at the moment - they're high waisted and have a fantastic flare that give the impression one is walking on stilts! And if you peek underneath you'll see I'm not far off in this season's huuuuuge platforms. For the first time ever I actually look tall (Answered by Donna Ida Thornton)



         Posted by AndyK on 6/03/07

William Sledd has become a hit on YouTube with his Ask A Gay Man videos. In these clips he shares his opinions on a variety of fashion related topics and comes across like a funnier, more likeable version of those camp guys that appear on America's Next Top Model. The most popular edition so far is all about denim and has been viewed more that 700,000 times. In this video William and co-host Stephanie give useful and funny advice on which jeans you should and should not be wearing. Tips for men include:

- Do not wear skinny jeans unless you are in a band
- Do not wear baggy jeans unless you are in a gang
- Do not wear carpenter jeans unless you are a carpenter



         Posted by AndyK on 4/11/06

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Zafu.com is the most interesting denim related site that has launched this year. They say that they are able to help women find the perfect pair of jeans - which anyone that has ever bought a pair of jeans will know is a pretty ambitious claim. There are many jeans buying guides online but the difference between this site and the others is that Zafu's recommendations are based five years of comprehensive fit research. You are asked to answer eleven questions about fit issues with jeans, body shape, style preferences and size, then Zafu's algorithm searches hundreds of styles from seventy different brands to find you the perfect fit.

Having tested the site without actually purchasing any jeans I reckon that Zafu can certainly lay claim to being the the most comprehensive jeans recommendation service available online. If you have actually used this site and bought a pair of jeans upon their suggestion please share your opinion on the quality of their recommendation on the Denimology Forums.



         Posted by AndyK on 8/08/06



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