Designer Q & A - William Rast
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
I love jeans because they allow you to be comfortable and stylish and most importantly remain true to your own personal style. There are so many different kinds of jeans, and different ways to wear and style them, everyone can be unique and yet we are all still wearing jeans. They have managed to improve with the trends as well, they might have been around for 200 years, but they’ve certainly evolved.
2) Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
We are passionate about our jeans. We want people to feel comfortable and look good in them, and really just be themselves. We pay a lot of attention to detail, fit and wash and make all our jeans here in LA.
3) Who do you imagine is a typical customer?
We hope everyone finds a style that works for them, but realistically our core consumer is a younger, fashion focused consumer - looking for something they can keep in their closet as a basic styling piece... something they can wear with all different looks.
Permalink Posted by AndyK on 27/12/08
Designer Q & A - Freedom Of Choice
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
In my opinion jeans can offer classic comfort, durability, and versatility that no other type of clothing can offer. Jeans also age well. The more you wear them and the longer you keep them the better they end up looking!
2) Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
FOC jeans are known for the fit. We have many fittings before we approve a style, and every roll is shrink tested. Our Denim is carefully selected from Japan and Italy. The feel of the jean is luxurious. Also we offer a few earth friendly jeans for the earth conscious customer.
3) Who do you imagine is a typical customer?
We have a wide variety of styles that range from classic to fashion. Our jeans are designed for any age that can afford them.
Permalink Posted by AndyK on 3/12/08
Designer Q & A - Earls Jeans
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Jeans are functional and fashionable, they can be worn everywhere now from work to a sexy date.. The aging process of the indigo changes with every wash and wear and makes your jeans very personal. We fall in love with our favourite pair of jeans. Nothing can make you feel more sexy and confident than the right pair of jeans with the perfect fit and attitude.
2) Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
Earl Jean was the original premium denim brand. We have one of the most recognizable fits the Straight leg. We have followed the philosophy of the founder: A perfect jean is created when high quality denim, premium washes, and a perfect fit come together.
3) Where do you get your inspiration from?
Inspiration for Earl comes from our vintage samples, current trends, celebrity style, and what people are wearing on the streets of NY and LA. Our designer travel abroad to source materials, and seeing the way people dress from different cultures changes your perspective on style.
Permalink Posted by AndyK on 26/11/08
Designer Q & A - Hudson Jeans
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Jeans are alive .. the fabric is alive .. each pair is unique to itself and tell a story. Every tear, abrasion, fade, stress mark means something and defines the personality of the jean.
Plus, denim is universal and timeless. It’s everywhere and anytime. And, no matter what your style is, everyone is denim appropriate. It connects us all.
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
Fit, Fabric, Wash, Period. We have always stuck to creating a flattering fit, using the best fabrics and innovative washes. We are loyal to our style and will never follow trends in our designs. We keep things clean and classic and focus on creating a truly premium jean.
3) Who do you imagine is a typical customer?
Chic, fashionable, confident, and never trendy. Hudson is classic, and that is our customer.
Permalink Posted by AndyK on 20/11/08
Designer Q & A - Rich & Skinny
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
There have been many things said about this....but after years of contemplating it, I think jeans are still popular because we all have an "emotional" relationship with our jeans. Jeans become a biography or record of our lives. In fact our jeans represent the passage of time and our experiences, fun, loves, hates, challenges and like our bodies they maintain the scars or wear from these experiences.
In addition to having personal emotional allure, jeans have obviously also been a major cultural symbol for sex appeal, self expression and rebellion. In addition to being the darling of Hollywood, Popular Culture and Celebrity for the last 60 years, Indigo itself as a dye has been ultra popular for a thousand years and has had a long and magical history.
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
I won't tell you our jeans are "better" than everyone else's- but I will tell you they are the best that we are able to make and Michael and I have collectively 50 years of experience making jeans...we have a denim pedigree... The first and most important thing about our jeans are the fit. Michael and I are always updating, "tweaking" and improving the fit of our jeans. The other things that make our jeans "standout" are the details... We only use the best quality ingredients in our jeans and we search worldwide for the best of everything. The best fabrics, the best buttons, we only use the strongest thread, the best washing facilities in Los Angeles and all of our jeans are MADE IN THE U.S.A. by talented artisans.
3) Who do you imagine is a typical customer?
If there is one thing I've learned over many years in this business, it's that there is no such thing as a "typical" customer. Which is probably why there are customers for so many different brands in the market.
Permalink Posted by AndyK on 12/11/08
Designer Q & A - Daniella Clarke of Frankie B.
Where did you grow up and how has that inspired you as a designer?
I was born in Israel and lived there until I was ten then I spent the rest of my teen years bouncing back and forth between South Africa and the U.S. I definitely think that all the traveling and different cultures that I was exposed to ignited the creative engine in me.
When did you know you wanted to be a designer? Did you know always want to be a designer or were you making your own clothes when you were a teen?
I actually didn’t know until I turned 30. With that being said I always had a passion for fashion. In my teens I started to experiment with my style and my poor mothers closet. I cut up everything that wasn’t nailed down.
Who were your fashion and music idols growing up and how has that influenced you?
My idols in Fashion were Halston and Elsa Klensch. Watching Elsa on Fashion TV every weekend was a whole new level of intoxication for me. I was so inspired by her world that I would run out and buy fabric right after watching the show. Music has always been a huge inspiration for me too especially Mick Jagger and Robert Plant in the 60’s, but in my teens I was obsessed with Prince. Fashion will always be inspired by music because to me musicians represent everyone’s fantasy of freedom and rebellion. Who doesn’t secretly want to be a rock star or at least look like one.
Permalink Posted by Savannah on 22/10/08
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