Designer Q&A - PRPS
Photo by Phillip Angert
This week's Designer Q&A is with Donwan Harrell, founder of one of my favourite denim brands PRPS.
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Denim is a versatile fabric that has the ability to transform into fashion and basics as well as being functional. Denim is ever-evolving and will most likely be around for another 200 years.
2) Last time I counted there were over 100 brands of premium denim jeans, what makes your jeans stand out from the rest?
PRPS is a luxury denim brand that is produced in Japan we are one of the few brands who are able to create an authentic vintage wash that actually looks like real vintage and we provide the best craftsmanship and quality. Our classic pieces defy fads and get better with age.
David Beckham in PRPS Jeans
3) Who do you imagine is a typical customer?
A typical PRPS customer is someone who wants the best quality jeans out there. We have classic raw selvedge denim for purists who don’t want a vintage feeling; they want to wear in their jeans over time. Then we have the fanatics who want every style and wash possible. They want it first and tend to collect the jeans.
Permalink Posted by AndyK on 16/04/08
Designer Q & A - Denim Of Virtue
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Firstly, jeans feel great as they are usually at least 98-100% cotton, secondly, they wear great for any occasion from cool to casual and thirdly, they reveal through time like the rings of a tree the adventures we've had...
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
Premium jeans are defined by their fit, fabric, washes and styling and I think denim of virtue has all of that. They are elegant and clean with great detailing in our stitching, wash and styling - for example we were one of the first to use color and introduce the skinny and hiwaisted looks. But most importantly Denim of Virtue always sexy and flattering to the ass!! (hehe)
Permalink Posted by AndyK on 9/04/08
Designer Q & A - Lou Doillon For Lee Cooper
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Jeans were made because a very practical reasons, because people were looking for something easy to wash, a fabric that could have cuffs rolled up and not fall (practical), and that technically didn’t need any form maintenance.
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
The cuts and shapes of the clothes are different because they were inspired by my unique family and what they wore. The designs are very close to the girl I am designing for, I am a common girl who loves to shop and buy clothes. I understand their desire to make their look their own and to be able to add their own touches to an outfit....my range benefits from Lee Cooper’s unique deal with Invista to use XFIT LYCRA ® denim, it offers a 360 degree fit and the fabric gives exceptional fit and comfort.
3) Who do you imagine is a typical customer?
Someone who shares the same quirky attitude to dressing as I do. She is young and has a different way of looking at fashion and clothes. She is not inspired by fashion magazines and likes to make a look her own.
4) Where do you get your inspiration from?
The Artful Dodger, Oliver Dickens and strong women!
Permalink Posted by AndyK on 19/03/08
Designer Q & - 7 For All Mankind
1. Why do you think after 200 years jeans are still one of the most popular items of clothing?
One of the greatest thing about working in the world of denim is its rich history. The history of denim spans three centuries, touching every social and economic class and countless cultures. Denim can go any place you want it to go and will continue to in the future. From work wear to couture and everything in between – it has no limits. I think denim will always remain at the forefront of fashion. What other item of clothing can be worn by so many different types of people in so many different ways?
2. Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
Denim consumers are becoming more discerning in their taste for denim. The premium denim market went through a phase where it became super-saturated with a number of new, niche brands and the premium denim consumer was overwhelmed with all of the choices at their fingertips. After experimenting with these niche brands, consumers are returning to brands that have remained steadfast in the quality of fit, fabrics and finishes. That’s why 7 For All Mankind continues to show tremendous growth – customers are staying with the brand they trust. This return to the classic brands illustrates that consumers are more concerned with quality than price.
Permalink Posted by AndyK on 6/03/08
Designer Q & A - CVRIVSTVS TRIBUTES.
This week's Designer Q & A is with Lorenzo Sannito, the founder of CVRIVSTVS TRIBUTES. And in case you were wondering - the above photo of Mr Sannito is supposed to be cropped like that!
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
I have never found a specific answer to this question. I have always thought that "poetry" was the right term to classify an authentic "jeans" and rightly so this is how I like to label it. Authentic jeans could be defined as "poetry".
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
Feelings and the real value of the jeans. Emotion is what my clients feel every time they open a Christus packaging because what distinguished my jeans among others is called "emotion". Christus is not just a brand in the fashion world, but it is the making of a wearable artistic product completely hand made. In each item there is a lot of hard work done by the craftsmen and the Italian tailors that work for me; without them the "magic" would not happen.
3) Who do you imagine is a typical customer?
Today, after a year in the business, I can tell you that 90% of Christus clients are artists. As artists I mean photographers, designers, musicians, singers; it is a brand conceived for them.
Permalink Posted by AndyK on 24/10/07
Designer Q & A - LoFli
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
- They are multi-purpose and hard-wearing, suitable both as casual-wear and evening-wear.
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
- Lofli only uses the highest grade denim cloth, unique dark washes, and a fabulous fit on the female form, offering both comfort and a flattering outline that is unparalleled in the industry today.
3) Who do you imagine is a typical customer?
- Lofli believe they attract the type of woman who takes pride in her appearance and who is always seeking perfection.
continued (with more photos) this way...
Permalink Posted by AndyK on 30/08/07
Designer Q & A - Maise Label Denim
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
- They are workable, everyday, casual and cool!
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
- Maise jeans are vintage inspired Australian made, have interesting details and are a great fit!
3) Who do you imagine is a typical customer?
- A confident, modern and young individual.
continued (with more photos) this way...
Permalink Posted by AndyK on 15/08/07
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