Designer Q & A - Edun, Rogan & Loomstate
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
- Practical, functional, easy to wear and always sexy
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans (Loomstate and Edun) stand out from the rest?
- Loomstate : organic, americana feeling, classic denim
Edun is a for profit business that works on a micro-level to help build the skill set of our factory base. Equally, Edun acts as a voice to encourage the fashion community to do business in Africa as a means to bring the continent out of extreme poverty. Edun works on the basis of trade vs aid to help build sustainable communities. We currently produce in India, Peru, Tunisia, Kenya, Lesotho, and Madagascar.
3) Who do you imagine is a typical (Loomstate and Edun) customer?
- Edun & Loomstate : Someone who cares just as much about the aesthetic of there clothing as they do about how and where it is produced.
4) Where do you get your inspiration from?
- Edun: Nature at Night
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Designer Q & A - Frankie B Jeans
This week's Designer Q&A is with Daniella Clarke, Founder/Designer Of Frankie B Jeans.
1) Why do you think after 200 years jeans are still one of the most popular items of clothing.
- Jeans are a staple in everyone’s closet because they are so easily matched with everything, as in a sexy top to a t-shirt or sweater, heels or flats, boots or sneakers.
2) There really are a lot of brands out there now. When we first started 8 years ago there was only 1 other premium denim brand. I think we stuck around because we have such a unique fit that we have become known for.
- Last time I counted there were over 50 brands of premium denim jeans, what makes Frankie B Jeans stand out from the rest.
3) Who do you imagine is a typical Frankie B Jeans customer.
- Me
4) Are there any essential jeans that everyone should have in their wardrobe.
- Everyone should have a nice clean dark straight leg jean with no embellishment and no wear and tear.
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Designer Q & A - Kasil Jeans
1) Why do you think after 200 years jeans are still one of the most popular items of clothing.
- Jeans are a part of American history, since the days of the coal miners to the runways. It’s a classic that will remain a part of our history and future.
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest.
- True, maybe by the time I finish writing this sentence another denim brand will be born. What seems to be happening now is brands are trying to out do each other with bells and whistles to draw attention to their product. We really stand behind the quality and the details we put into our jeans. Our jeans are more subtle when it comes to the details, and that is what we have become known for.
3) Who do you imagine is your typical customer.
- Someone who understands premium quality and appreciates a great fit. We are not looking for the customer to buy jeans for the name; we want the ones that pay attention to the product.
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Designer Q & A - Fidelity Denim
1) Why do you think after 200 years jeans are still one of the most popular items of clothing.
- Jeans have remained the most popular because they are the clothing for the common man, the working man, therefore they are real and credible...jeans never lie!!!
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest.
- Fidelity, is the "new luxury" in denim, Fidelity works from the three "F†principal; Fabric Fit and Finish...I use the best fabrics that will keep up with her busy day, the fits must accent her assets and the finishes are soft and subtle so that they work with everything in her wardrobe. Easy to say, difficult to do, "If you look at my jeans and take them for a spin, you’ll fall in love" - that’s Fidelity baby!
3) Who do you imagine is your typical customer.
- Today’s woman: Bold, bright, energetic, risk taker, zest for love and life!!!
4) Which style and wash of your jeans are flying out of the shops the quickest at the moment?
- Belladonna (mid rise), Japan Rose (skinny flare), Plumaria, (skinny)
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Designer Q & A - April 77
1) Why do you think after 200 years jeans are still one of the most popular items of clothing.
- Because of the American Levi’s imperialism !
2) Last time I counted there were over 50 brands of premium denim jeans, what makes April 77 Jeans stand out from the rest.
- April 77 is not a jeans brand. We sell an attitude and we make jeans just because it fits with our inspiration, with the music we love. All the jeans are unisex.The other point is the price: April 77 is an affordable label , don’t pay our jeans more than 150 dollars.
3) Who do you imagine is a typical April 77 customer.
- Musicians and people into any underground scenes.
4) Which style and wash of April 77 Jeans are flying out of the shops the quickest at the moment?
- All of April 77 jeans are in raw denim. Our best seller is The Joey in Overdrive (raw blue denim) and in High Standard (black drill).
5) Are there any essential jeans that everyone should have in their wardrobe.
- Levi’s 501 and 505. We have made like a 505, The Sinner, which is a skinny jeans for dads!
6) What are the first pair of jeans you remember?
- A Bonaventure with back metal label. I was 10 I guess…
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Siwy Jeans - Designer Q & A
1) Why do you think after 200 years jeans are still the most popular item of clothing.
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The creation of the fabric it self is a phenomenon. Initially worn by heavy-duty laborers because it did not wear out as fast as others. Over the years, it translated into many styles through out the decades. Now, more than ever they are worn more frequently from people of all social classes. Fits have been updated and advances in denim fabric have taken place. It’s a dependable fashion that is comforting and familiar. It’s something that has become a personal experience to the owner. There are lots of emotional connections to jeans .The shading and color becomes your own over time. Gradation and subtle variation within yard textures and color show your personality.
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It’s true that there is a sea of denim offerings out there, but the competition is cut in half because most do not deliver what they say do. Of the labels that are left, they truly have something unique and different to add. Denim has become so refined and our tastes have become so refined, that people crave options. I feel I am still filling a void for jeans that are working with a woman’s body and not against it. I try to provide style options that are just as technical in fit as they are beautiful.
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A person who is a free thinker that appreciates art, beauty and design.
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