Designer Q & A - Nudie Jeans
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Denim is closely connected with rebellion, democratisation and equality. It is the garment for a modern, or maybe post-modern age.
2) Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
I don’t know about the rest but we are truly passionate about denim. We are really denim freaks. Our jeans are made of a lot of love and then. And we share this passion for denim with our carefully selected suppliers in Italy, Japan, USA and Turkey. The love for denim is the needles eye everybody has to pass.
3) Who do you imagine is a typical customer?
We don’t.
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Designer Q & A - Denimfactoria
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Claudia: Jeans are a very versatile piece of clothing: you can dress up or down, you can wear it by day or night, out to work, at nightclubs. Today we can wear jeans (almost!) everywhere.
Maribel:. You might own jeans from 10 years ago and they can still look amazing. You might wear a pair of jeans till they have holes all over and be falling apart and it is the one piece of clothing you won’t look like a nut wearing out in the street.
2) Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
Maribel: Our aim at DENIMFACTORIA is to create one of a kind jeans. We want every one of our styles to be remarkable and unique, we steer away from boring jeans (but we have nothing against boring jeans! We just don’t want to make them!)
Claudia: We care a lot about special detals. Our Alpha jeans have hand-embroided details for example and really huge, exaggerated cuffs.
We care about the environment and we give away a really cool reusable tote, 100% biodegradable, with the purchase of any jeans. We are really concerned with the amount of plastic bags used and discarded each day so if people reuse this bag it might help a bit.
3) Who do you imagine is a typical customer?
Maribel: a woman who wants quality and well-made jeans, with a great fit. Someone who likes fashion but is no slave to it, mostly someone who is on the hunt for fun jeans.
Claudia: Our customers vary a lot. I’ve seen women wearing our jeans very stylishly at nightclubs but I’ve also seen young professionals wear them to work and even 50+ women rocking them while shopping at Madrid’s Golden Mile.
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Designer Q & A - Work Custom Jeans
Why do you think after 200 years jeans are still one of the most popular items of clothing?
Since the time that Levi Strauss started it all, jeans have evolved from being an entirely functional work wear item to the one garment that is now coveted globally that defines American style and culture. Politics aside, people resonate with denim because it has been long associated with coveted attributes: from being a pioneer to rebellious rock and roller. It runs the gambit and consequently denim today has characteristics that have taken on cultural cues and nuances: there’s clean denim for the understated on one hand, then on the extreme side are more obvious, contrived styling cues you find on brands like True Religion, and of course, the plethora of brands that fall in between.
Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
We are all about provocative elegance. We push the envelope a bit for sure, but within the boundaries of iconic and classic styling. Our differences really lie in the details: our choice of fabrics, finishes and hardware. We put a lot of love into our jeans. Our fabrics are all hand selected directly on site at mills in Japan and Italy. Our hardware substrates are made of real gold and platinum. Quality and substance over fluff.
Who do you imagine is a typical customer?
She’s definitely following trends, but always wants to have core denim pieces to tie her fashion accessories together. She’s also a girl that doesn’t subscribe to predictable or historical fashion trends and paradigms. She’s just as apt to sport her Christian Louboutins with our jeans as she is to roll them up with a pair of flip flops. She doesn’t want to be defined or limited to how she can mix things up. She likes to keep things exciting. You’ll find her in LaPerla and Agent Provocateur when she peels are jeans off. She’s very Helmut Newton.
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Designer Q & A - Current/Elliott
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Denim is an american tradition and somehow remains relevent and timeless year after year.
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
Current/Elliott is a personal curation of our favorite denim silhouettes and washes throughout history. We choose to honor the tradition of denim and offer confortable, wearable, easy jeans inspired by historical bodies and washes.
3) Who do you imagine is a typical customer?
The Current/Elliott customer is anybody from a fashion darling in a chanel jacket and sky high stillettos or a mom at the park pushing a swing. We strive to create pieces we ourselves would like to wear day and night and jeans that a person who genuinely appreciates and collects denim would find authentic.
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Designer Q & A - William Rast
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
I love jeans because they allow you to be comfortable and stylish and most importantly remain true to your own personal style. There are so many different kinds of jeans, and different ways to wear and style them, everyone can be unique and yet we are all still wearing jeans. They have managed to improve with the trends as well, they might have been around for 200 years, but they’ve certainly evolved.
2) Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
We are passionate about our jeans. We want people to feel comfortable and look good in them, and really just be themselves. We pay a lot of attention to detail, fit and wash and make all our jeans here in LA.
3) Who do you imagine is a typical customer?
We hope everyone finds a style that works for them, but realistically our core consumer is a younger, fashion focused consumer - looking for something they can keep in their closet as a basic styling piece... something they can wear with all different looks.
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Designer Q & A - Freedom Of Choice
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
In my opinion jeans can offer classic comfort, durability, and versatility that no other type of clothing can offer. Jeans also age well. The more you wear them and the longer you keep them the better they end up looking!
2) Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
FOC jeans are known for the fit. We have many fittings before we approve a style, and every roll is shrink tested. Our Denim is carefully selected from Japan and Italy. The feel of the jean is luxurious. Also we offer a few earth friendly jeans for the earth conscious customer.
3) Who do you imagine is a typical customer?
We have a wide variety of styles that range from classic to fashion. Our jeans are designed for any age that can afford them.
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