Designer Q & A - My Lovely Jeans
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Because it is the ultimate basic
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
It's the jean I've been dreaming of that I couldn't find
3) Who do you imagine is a typical customer?
Young urban girls who like fashion and style
4) Where do you get your inspiration from?
Inspiration from the 60's and 70's - flea market-vintage shop- vintage shapes readapted to nowadays envies
5) Which style and wash of your jeans are flying out of the shops the quickest at the moment?
Trash 5 pockets
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Designer Q & A - MiH Jeans
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Jeans have been around for 200 years although they weren't always popular in the way we know them today, they were workman's clothing; worn for their strength and durability. To me fashion that stands the test of time is normally born out of function and the humble jean was a garment designed to meet specific needs, so it wasn’t atall about aesthetic. Today, they are more popular than ever as fabric technology has allowed the actual denim to be way more versatile in weight, colouration and stretchability. The labels that have continued success are normally ones that don't mess too much with the original form. There is nothing that beats a classic 5 pocket jean, however you look at it.
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
The unique heritage of the brand provides me with an incredible archive and wealth of inspiration when redesigning the product today. We have a very clear point of difference to a lot of the key brands out there from our discreet Dove logo on the back pocket to the immaculate finishing of the jean and the variation of denims, we present a very sophisticated and more British looking product than all the Denim labels, which tend to be Californian and therefore very ‘LA’ in their styling.
3) Who do you imagine is a typical customer?
We capture both young and old as we have not only a nostalgic and timeless quality in the jeans but they have also been updated for the modern woman. This means both my mum, at 60, still wears our higher waist Berlin model, while my younger sister finds her favourite in our Oslo slim leg style. Ideally though, we attract women who want to wear jeans that fit into their wardrobe, whether it be for a business meeting or a dinner party but that don’t look too dressed down and casual. Our jeans are smart, well tailored, and sexy but in a much more understated way than most.
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Designer Q & A - Ruby Denim
This week's Designer Q & A is with Kate Eccles, Owner/Designer of Ruby London Denim.
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Most versatile, workable, reliable garment, best investment for money in fashion terms and the key item in a wardrobe that remains fashionable season on season.
2) Last time I counted there were well over 100 brands of premium denim jeans, what makes your jeans stand out from the rest?
RUBY is known for its great fits, quality denim, relablilty and for the tonal knot detail found on ruby back yokes and pockets, as well as key fashionable organic styles.
3) Who do you imagine is a typical customer?
Hard to say we go from Lindsay Lohan to Joe Whiley.
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Designer Q & A - G Star
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Denim is the most beautiful protective garment that was ever created. It’s original purpose is functional. It’s not for nothing that functional work wear is always a source of inspiration to G-Star… you can recognize this throughout all our collections.
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
We offer unique product based on denim craftsmanship and a significant signature in terms of styling. G-Star is not a trend-let company. We see ourselves as product developers, as product engineers rather than fashion designers. We prioritize product craftsmanship above trend.
This makes our products uniquely recognizable and in some cases even timeless.
We manage to cut through the large jeans clutter/offer with our own distinctive style and signature, sophisticated classics of good quality that people identify with, for a democratic price.
3) Who do you imagine is a typical customer?
They are people that do not necessarily want to show off but have a strong natural attitude.
4) Where do you get your inspiration from?
Additional to what we mentioned before, we are inspired by the positive tension between street and luxury and build upon the unexpected combinations this offers. There are no borders to our ambition for denim. Even our runway shows are experiments actually, they form a source of inspiration for ourselves too. They are raw exercises. We stay true to this authentic approach and want to transmit original craftsmanship in every product.
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Designer Q & A - City Of Others
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
I think that jeans are associated with some pretty radical moments in history, and those stories and iconic images help in creating a culture obsessed around a fabric. When we see those pictures of cultural hero’s like James Dean, Elvis Presley, wearing jeans we are have a parallel to this old world look and I think that gives us a daily experience and an attitude. The fabric alone is really incredible in that it’s one of the only fabrics that wears out beautifully and gets better with age.
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
Out of those 50 brands, our jeans might be half the price. We retail at $100 but that’s not what would make you pick them up. Aesthetically they look, feel and fit like every other premium product on the market, and a killer fit is a must! Another cool aspect of [city of others] is that we designed a way for the jeans to help connect the privileged world we live in, and the needs of others less fortunate. On every hangtag there is a donation code that allows the customer to go online to www.city-of-others.com
3) Who do you imagine is a typical customer?
Someone who is tired of other denim brands, wants not just value for their money but also brand depth, and is looking for a community that is doing something different (also if that’s you! Get in touch with us because we wanna hear your thoughts!)
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Designer Q & A - Diesel
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Jeans are one of the only garments that can express the personality of the owner and age with him or her. In addition to our core offerings, Diesel relies on inspiring silhouettes, abrasions, and rip & repaired washes to set our denim apart from other brands. In a mass market where we are flooded with denim brands, values and inspirations are key. A true Diesel customer trusts us, he or she knows what they are buying and understands the innovation, quality, and care that goes into every pair of Diesel jeans. Jeans only get more beautiful and more comfortable over time and denim will continue to be the staple in every wardrobe.
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
Diesel has a variety of flattering fits, innovative treatments and great washes. Our customer has many denim options which set us apart from other brands. Our denim is made in factories in Italy and each pair goes through a 60 wash process. Also our DNA washes are done by hand one by one.
3) Who do you imagine is a typical customer?
As designers at Diesel we almost always imagine our selves as the typical customer, and hope that what we imagine and enjoy personally will please consumers when our collections hit the market.
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