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H&M Fall 2009 Campaign

Jessica Stam is front and center for H&M wearing the brands denim for Fall. Shot by Andreas Sjödin who has previously photographed ads for the brand. These look like they may be from the Divided line a popular for...

Jessica Stam & Mathias Lauridsen for H&M Denim

Models Jessica Stam and Mathias Lauridsen are modeling for H&M's Denim collection! Previously they worked together for a Barney's New York CO-OP campaign. ...

Denim Prediction - Grunge Is On The Way Back

Jeans may have been invented in American but one of the most fashion forward countries when it comes to denim is Japan. Anyone wanting to predict future denim trends should always remember to check out Japan's fashion magazines. If the... Continued (with more photos)...

Designer Q&A - 18th Amendment

This week's Designer Q&A is with Rebecca Dawson, Designer of 18th Amendment Jeans. 1) Why do you think after 200 years jeans are still one of the most popular items of clothing? Denim holds history, it's iconic. At various points... Continued (with more photos)...