Denimology

Matthew McConaughey in Levi's Jeans

Matthew McConaughey wears his Levi's Jeans while he and his son Levi go shopping in Malibu. Matthew McCoanughey recently confessed to Rachel Ray that he loves taking his 8-month-old son Levi with him wherever he goes. Collectively now, awwwwwww!... Continued (with more photos)...

Matthew McConaughey In Levi's Jeans

Matthew McConaughey may be a Hollywood superstar but his choice of jeans is distinctly Regular Joe. He is seen here leaving his famous Airstream trailer in a pair of plain old Levi's blue jeans. ... Continued (with more photos)...

Designer Q & A - Maise Label Denim

This week's Designer Q & A is with Claire Greaves, Designer of Maise Label Denim. 1) Why do you think after 200 years jeans are still one of the most popular items of clothing? They are workable, everyday, casual... Continued (with more photos)...