Denimology

Nudie Jeans 2010 Collection

Hipsters everywhere will be rejoicing as we have a first look at the Nudie Jeans 2010 Collection which looks to include plenty more of the quality men's denim that they have been making since 2001.

!iT Jeans Lookbook

Los Angeles is denim central where brands embrace the California lifestyle of casual chic and everyday is jean day at work. Along comes !iT Jeans launched in 2003 with a simple premise of 5 fits for women has branched out to include a full line of key styles for women, men, girls and boys. With a style to fit every body type, !iT Jeans are available in major retailers and online.

Abercrombie & Fitch Opens in Milan

Okay, so this blog post may have been just a great excuse to publish the above photo of the hot Abercrombie & Fitch models in denim! Nevertheless, the opening of the Abercrombie & Fitch store in Milan on Thursday drew a huge crowd of people, many who said they'd taken the day off from work for the event.

"The store is really beautiful. I was waiting for this opening since the first time I entered an Abercrombie & Fitch store in the States," said a 16-year-old student from Milan.

Nudie Jeans Dry Selvedge 2010 Collection

Nudie Jeans have been making making selvedge denim since 2001 and for their 2010 collection they have some interesting developments in store for thee of their most popular styles - Easy Emil, Average Joe and Fast Freddy. The Easy Emil will be made from dry cashmere selvedge which gives the fabric a soft and warm feeling and a unique lustre, the Average Joe will be made from organic cotton which is dyed in natural, vegetable Indian indigo and the Fast Freddy comes with a yarn in the warp that is dyed in 100% pure indigo and is a mix between cotton and Italian true hemp. Each of these three styles features silver rivets and buttons and will come in a crafted wooden box.

J Crew Spring 2010 Collection

J Crew presents their preppy 2010 Spring Collection, featuring lots of denim. I'm not sure I love the yacht club look on men, but I love the way the women's looks are styled more casually.

OBEY x Levi's Mural in Times Square

Last night New York's Times Square served as host for much anticipated launch of the OBEY x Levi's capsule collection with a live mural construction and installation by OBEY including founder Shepard Fairery.

Beginning at 7pm hundreds of fans and passersby gathered in the center of Times Square in front of the Levi's store to witness acclaimed artist, Shepard Fairery create one of his iconic murals layering imagery addressing everything from global warming to political propaganda. Fairery, who recently reached mainstream appeal with his OBEY image of President Barack Obama, has now rocketed into commercial appeal as proven by the die-hard OBEY onlooker who offered $30,000 to purchase the entire 7.5' x 24' mural for a private collection.