Denimology

OBEY x Levi's Mural in Times Square

Last night New York's Times Square served as host for much anticipated launch of the OBEY x Levi's capsule collection with a live mural construction and installation by OBEY including founder Shepard Fairery.

Beginning at 7pm hundreds of fans and passersby gathered in the center of Times Square in front of the Levi's store to witness acclaimed artist, Shepard Fairery create one of his iconic murals layering imagery addressing everything from global warming to political propaganda. Fairery, who recently reached mainstream appeal with his OBEY image of President Barack Obama, has now rocketed into commercial appeal as proven by the die-hard OBEY onlooker who offered $30,000 to purchase the entire 7.5' x 24' mural for a private collection.

Continued (with more photos)...

Blogger Spotlight - Nini's Style

To show that it's not just celebs that are a good source of style inspiration, we are going to start running a regular slot featuring regular folks like you and me! To start with we have the very glamorous Nini who is a fashion consultant for Barneys New York in Dallas. Nini has an elegant blog called Nini's Style which she uses to document her fabulous wardrobe. Her most recent post features a photoshoot where she is rocking an awesome pair of J Brand 10" skinny jeans.

If you would would like your denim style to be featured on Denimology then drop us a line.

Melbourne Parklife Festival Denim Street Styles

Melbourne's Birrarung Marr played host to Parklife. This years music festival brought acts The Rapture, Crystal Castles, and Little Boots to the stage. A crowd of 17,000 covered the lawn of grass during the Glastonbury-like mud fest. Photog Jamie Wdziekonski was there to capture some street style shots of the crowd. We find denim in every shape and form. From the trendy cut-offs to denim shirts.... and a cuffed shorts length mechanic style suit..... Er um yeah *silence occurs, crickets chirp*, check out the stylish hipsters in their denim duds at Parklife! (Source: Fashionising.com)

Street Style Trend - Denim Shorts & Tights

Summer was all about denim shorts so what do you do now that Autumn is fast approaching? Simple, you wear your shorts over a pair of tights as have this super selection of style bloggers. For an extra-edgy look ensure that your tights have a few holes in them like model Alice Dellal (shown pole dancing below). Source: FashionHedonism, TheNewBlack, DagensOutfit, ModeDamour, HandMeOver & TokyoNabhbao.

New York Fashion Week - Backstage & About

I not only love the clothes that appear on the runway, but find the behind-the-scenes and fashion worn to the shows to be equally as fascinating. Denim is such a huge part of a chic wardrobe, no matter how you wear it or who you are. For those who minimize the fleeting fancy of Fashion Week, a little research reminded me that last year the two annual Fashion Weeks in New York drew 232,000 attendees, generated $466 million in direct visitor spending, and resulted in an overall economic impact on New York City of $773 million. New York City's fashion industry provides 175,000 jobs, $1.6 billion in annual tax revenue and $10 billion in total wages. So as we now move on the London Fashion Week and obsessing over the runway looks I think it's important to appreciate the economic benefits which are derived from these events, no matter where they occur.

Denim & Thigh High Boots

Now that summer is on the way out (at least in my part of the world) thoughts inevitably turn to the winter wardrobe and for those of you who like to be at the front of new trends you could do a lot worse that taking some inspiration from Caroline who has paired some achingly-hip thigh boots with skinny jeans from Acne. This is not a look for the faint-hearted but if you have the legs to pull it off you will certainly turn heads. (Source: caroline.feber.se)