Denimology

Bugaboo Supports (RED) With Denim Stroller

Bugaboo are the 10 years old and to celebrate their anniversary they are joining forces with charity organisation (RED). From October 1, 2009, with any Bugaboo purchase, 1% of their total revenue will be contributed to the Global Fund to help fund AIDS programs in Africa. As part of this project they will be producing a limited edition stroller (shown above) which features a unique black matte frame and dark denim fabric.

First Lady Given Best Jeanist Award

Japan's first lady Miyuki Hatoyama (who I assume to be the one on the right in the above photo) was given the fabulously named Best Jeanist Award by industry group the Japan Jeans Association who complimented the Prime Minister's wife for "wearing jeans in a classy but revolutionary style." (Source: Google)

Ace Hotel x Levi Strauss

The Ace Hotel chain has teamed up with legendary denim label Levis Strauss. Levi's has taken over suite number 501 in their Palm Springs Ace hotel and swim club. Director of Levi's engagement marketing, Sheri Timmons worked closely with Ace owner Alex Calderwood on the project.

"You know the comfortable feeling of putting on your favorite pair of 501's? That's what we were trying to re-create," said Calderwood. He said the partnership came about because the denim company has achieved what he's trying to do in the hospitality business. "There are only two brands that reflect the kind of authenticity we're going for," he said. "Levi's and Converse."

The hotel already appeals to many creative types at their four locations in Palm Springs; New York; Portland, Ore.; and Seattle and we are sure that this suite will attract more. You can actually catch a good nights sleep in the ACE that wont break the bank with rooms starting around $119 a night.

We will keep you posted on the Converse room....

Source: LA Times

Denim Can Save Your Life

Miki Fukai is a London based fashion designer who can count me as a fan as she has made an inflatable denim vest. Featured in the current issue of I-D Magazine I have to say this is one of the most innovative uses of denim I have seen!

Denimology Featured in Nylon Magazine

We love Nylon Magazine's denim issue - and especially this August's issue! Denimology got a mention as one of the top blogs about denim. Woot! Check it out below.

Special thanks to our friends at DenimHunt for sending us a copy of the scan!

Rock Bebe Jeans Sweepstakes

Enter the Rock Bebe Jeans Sweepstakes for a chance to win one of four weekly prizes of a $1000 Bebe shopping spree! Complete the entry form and create your own video at the Rock Bebe Denim Website. Share with your friends for even more chances to win! You may as well enter because some body has to win! It may as well be you!