Denimology

Diesel.com Gets Hijacked

Diesel.com has been taken over by two nubile looking female hackers who have a webcam trained on a room containing themselves and a guy tied to a bed. Amongst other things the girls are demanding that Diesel allows them to become underwear models or they will "torture" their hostage. The hackers/kidnappers/underwear models are also keeping a blog of their activities and are chatting online live right now.

Full marks to Diesel for this little event, it's nice to see a company trying something different and I am sure they will get a tonne of well deserved publicity out of this.

How Denim Brands Expand

Rock & Republic Sunglasses
BusinessWeek.com has an interesting article on how some companies are using their denim collections as a springboard to becoming upmarket lifestyle brands producing ranges of clothing, sunglasses, shoes and other luxury items.

Levi's Sues Japanese Denim Brands

Last week I wrote about an article in the San Franciso Chronicle concerning the rise of Japanese selvage denim. It seems like Levi's must have also read the same article as they have set their lawyers on the companies that were mentioned. Japanese denim brands such as Sugarcane, Samurai and Studio D'Artisan, along with American retailers such as Self Edge in San Franciso are being sued for trademark infringement. Levi's are not happy that the jeans made by those brands resemble classic Levi's from the 40s, 50s and 60s and have demanded that all sales are to be stopped by Friday, January 19, 2007. Specifically the lawsuit says:

• There are to be NO tabs attatched between two pieces of fabric on the rear pockets.
  
• The cards hanging out of the back pocket, stapled to the pocket, must not look anything like vintage/modern Levi's Info Cards.
  
• Arcuates on the rear pockets must not resemble the Levi's arcuate in ANY way shape or form,
  
• Rear leather patch cannot contain an image of two moving objects (horses, motorcylcles, pigs, etc..) pulling apart a pair of jeans.

You cannot deny that there is a very strong similarity between Levi's leather patches (see above), pocket designs and tabs and the Japanese ones (see below), but it is quite a shock to find an entire genre of clothing banned from sale. Apparently the Japanese manufacturers are already redesigning their jeans to alter or remove the offending elements and the new jeans should be available in a month of two.
Studio D'Artisan Jeans Patch


Ironheart Jeans Patch

Forum Moderators Required

Calling all denim lovers. Is there anyone out that that would like to help moderate the Denimology Forum? I would be extremely grateful for a helping hand to monitor the message board, encourage discussions and stop spammers from posting adverts for viagra and sex sites. If you would like to help out please email andy@denimology.co.uk.

Vote For Denimology @ The Glam Awards

Xmas is well and truly over and now Awards Season is now upon us. Glam.com, one of the premier fashion websites is holding its Network Awards and Denimology has been nominated in the fashion section. Anyone can vote, the only criteria is that you are a registered member of Glam.com. So if you like Denimology why not show it and put a vote in for us.

The Skinny Jeans Workout

Did you overdo it over the holiday period? Are you having trouble doing up the top button on your jeans? Then why not check out "The Skinny Jeans Workout" (courtesy of iVillage). These exercises are designed to solve your saddlebag issues or inner-thigh bulge and have you fitting back into your jeans in 6 weeks.