Denimology

Nudie Jeans Wear & Tear Competition

In celebration of denim, Nudie Jeans are arranging a global Wear & Tear Competition launching on July 1, 2009. Start with a new pair of dry Nudie Jeans and wear them everyday until 1st of March 2010. Sign up, take and upload photos continually showing how your jeans are getting worn in. Whoever has the most beautiful jeans when the competition ends on the 28th of February 2010 will be awarded a 500 euro voucher in the Nudie Jeans web shop. A winner will be selected from each country that has a Nudie Jeans retailer. On the competition website you will find useful information and helpful tips on how to break in your dry Nudie Jeans.

RECO Jeans Eco-Friendly Denim + Lookbook

Reco® Jeans is a unique denim brand devoted to recycled jeans and to living green in today's world. Not only does Reco® want their shoppers to look and feel great in the collection, but they also believe in the complete lifestyle encompassed by their mission: one that calls for a healthier, cleaner, and more dignified earth.

"Reco® is the only company to use an innovative new recycled fabric solely on all denim products," says the company. The fabric is so unique, in fact, that it has been approved and certified to eliminate waste within the garment industry through its eco-friendly design.

Here is a recent set of looks from Reco®. As you can see, they offer something for everyone: men's denim, women's denim, classic styles and trendy silhouettes too. Check them out on the official website at recojeans.com to learn more.

Show Your Denim Some Love With Indigo Magic

Do you sometimes worry that are spending a fortune on your denim only to see it fade too quickly when washed with regular washing powder? Indigo Magic is a new jeans wash formula which claims to clean your denim gently and with a minimum amount of softner to ensure they feel as if they have been hand-washed. For more information check indigo-magic.com.

DenimTherapy for Unintentional Destruction!

DenimTherapy.com is an up and coming site in world of denim repair. Maybe it has not recently crossed your mind to look for a denim repair shop because your head (like mine) has been buried in the sand of intentionally torn and worn denim! Yet, not every pair of jeans is meant to be destroyed. So, if you have found that your favorite pair has recently gone from trendy to trashed, you may want to check out DenimTherapy.com for a quick and reliable fix. You will get those same exact jeans back that you never wanted to give up in the first place (You know, the ones with that delicious broken in softness and fit that you cried over when you tore them in that absolutely unforgivable spot...)

DenimTherapy.com does not "discriminate" either. They will take your mom's Gloria Vanderbilt's from 1970 or those Rock & Republic's from last month. From what I understand, DenimTherapy.com does not simply "patch" your jeans either. They actually find the same threads and denim materials and then weave your jeans back together at the point of damage. Check out some of the before and after pictures, below. I have to admit, this does not look like a patch. In all actuality, it looks pretty darn good...

Levi's Engineered "The Twisted Originals" Figures

Wilfrid Wood was sought out by Levi's Engineered to create a three-pack of "The Twisted Originals" characters to celebrate their 10th anniversary. Levi's Engineered jeans are made with raw denim. Raw denim, in it's classic form, is marked by a twisting leg seam due to the direction of the weave of the raw denim. Each of the "Twisted Originals" represent Levi's Engineered's "twisted" raw denim signature. The eccentric personalities of each figure represent a different cut of jeans.

As for size, "The Twisted Originals" will measure 30 cm (approximately 11.8 in). And for those lucky folks in the UK, you'll have the opportunity to buy sets measuring 2 m (approximately 78.7 in) tall! They're names are Hopper, Fingers and Bernie.

Source

Diesel Black Friday

Diesel always comes up with the most interesting marketing campaigns and here is another one - Diesel Black Friday which take place the weekend of April 17th. Sources tell us that you must visit the Diesel Black Friday website to print out your bank note which will get you 30% off, or use code blackfriday at the online store to get 30% off. Not only that, there will be special "red notes" floating around the city where Diesel stores are located that will entitle you to "extra special discounts". If you are a Diesel Cult Member - you can use code cultblackfriday and get 35% off in the online store! So join the cult!

From the Diesel press release:
"In a world of uncertainties and current economic turmoil , everyone is anxious about losing their bearings yet alone their money!...but don't worry Diesel comes to rescue to stop us all feeling blue by offering free illegal tender- yes that's right free Diesel Black Money!

These outlaw notes will act as official currency at all Diesel stores.....so keep your eyes peeled and your ears open as a wad of scattered Diesel bank notes could be at a tube station, train or even just round the corner from you......

The outlaw notes will be scattered across the city and valid from the notoriously named "Diesel Black Friday" on Friday 17th April for one whole weekend allowing us all to survive the crisis."