Denimology

McDonald's & Red Monkey Company Jeans

The kind of uniforms worn by fast food employees could hardly be considered fashionable, until now that is. McDonald's in Hong Kong is having their uniforms redesigned by Red Monkey Company - producers of premium denim that is favoured by the likes of likes of Jay Z. The new uniform will include jeans which have RMC's signature patterned logo on one back pocket and the McDonalds logo on the other. And if you want to get your hands on some of these jeans you are going to need to get yourself a job flipping burgers in Hong Kong, because they won't be available in the shops.

Top 10 Most Searched For Denim Brands

San Francisco-based Stylophane has produced a Search Popularity Index of the Top 10 most searched for denim brands online. The results are quite suprising with the No1 spot going to Guess Jeans rather than Diesel or Levi's - a sign that the Guess Jeans' celebrity based advertising campaigns such as the one featuring Paris Hilton (see above) are proving particularly effective. Here is the full list:

1. Guess Jeans
2. Diesel
3. Levi's
4. Seven Jeans
5. Apple Bottoms
6. Von Dutch
7. Citizens Of Humanity
8. Miss Sixty
9. Lucky Jeans
10. True Religion Jeans

StyleHive - Fashion Community

StyleHive is a great new shopping/design/fashion community I came across last week. You can use it to bookmark, tag and share your favourite products, sites, store or designers. Of particular interest to me is the denim community which is already full of loads of great denim resources.

New Diesel Marketing Campaign

Diesel have a new "camouflage" online marketing campaign directing users to their updated website. The multimedia site itself is a bit obscure and arty but when they eventually get round to showing you the product (see above) they do not disappoint.