Denimology

Chloë Sevigny in Levi's Shorts

Big Love actress and fashionista Chloë Sevigny hosted the launch of "The Nightlife Preservation Community" in New York wearing Levi's cutoffs. The event which had some of the best DJ's in the city on the 1's and 2's, aims to bring together the nightlife industry to lobby in the upcoming elections so politicians take the issues affecting nightclubs seriously. Those are some seriously short shorts!

Current/Elliott Launches Deadstock Line

It's been a year now since Current/Elliott hit the denim scene and helped change the trends towards a more relaxed, distressed style of jeans. Now for fall, they are introducing "Deadstock", a new collection under the Current/Elliott label, inspired by vintage jeans from the 50's, 60's and 70's. Deadstock will hit a mere 80 stores in July - including Neiman Marcus. The women's line will consist of ten styles, including a skinny, wideleg, and of course, a boyfriend version, while the men's collection has six styles. They will be made from Japanese denim and available in three washes: dark, classic and a faded "true blue". While the new collection will have a different look, it still maintains that super luxe soft feel of Current/Elliott's denim.

"[Real] deadstock is a little stiff and sometimes not as flattering on the body," said Elliott. "We cheated a bit."

And here's a bonus - the new collection will be priced slightly less than Current/Elliott's main line. Can't wait to see more!

More photos of Current/Elliott's Deadstock line after the jump!

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Levi's® Archive at Oki-Ni

Oki-Ni is proud to present you with their new Levi's® Archive feature. Set to launch officially tomorrow, June 11th, Denimology readers get a sneak peek at what is to come - check out the Oki-Ni website for more images!

This Levi's archive features a more detailed history of Levi Strauss and the brand as well as pieces from special collections such as the original RED collection from ten years ago, a vintage big 'E' jacket, and other extremely collectible garments, authenticity certificates and other paraphernalia. Launching with a brief history of Levi's, the archive will eventually go on to include detailed brand information and copy for individual pieces.

Lily Cole in Levi's Jean Shorts

Creamy-skinned supermodel Lily Cole enjoys a walk with Enrique Murciano along the Croisette in Cannes wearing a pair of Levi's cut-off jean shorts.

Levi's Jeans Star in 'Hair' on Broadway!

Once upon a time, Levi's jeans were made strictly for the working man. Times have changed and the iconic denim brand has hit Broadway. The company has signed on as a sponsor of its first Broadway show -- the revival of Hair, which opened on March 31. Hair, the ground-breaking musical set in the 60's, features all the current denim trends of the season: distressed, destroyed, and vintage wash. The looks were created by leading costume designer Michael McDonald and the alpha-omega of denim, Levi's jeans.

And by the way, I've added an amazing performance from the Letterman Show! Check it out! My eyes got all leaky... don't laugh! The Levi's are just beautiful!

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Mischa Barton in Levi's Jeans

Finally coming back to a TV near you... Mischa Barton. Mischa wears a pair of high-waist Levi's jeans while filming a scene for her new CW TV show, 'A Beautiful Life', produced by Ashton Kutcher.