Denimology

Lofli - Anglo/American Premium Denim

Jennifer Aniston In Lofli Streamline Straight Leg Jeans

What do Jennifer Aniston and Angelina Jolie have in common? Apart from the obvious, they are both fans of up and coming Anglo/American premium denim brand Lofli. And there is a good reason why - Lofli are passionate about producing the perfect fitting jeans. According to founder and designer Sheel Khemka "it’s crucial that the jeans are not only supremely flattering, slimming-down the female silhouette to minimise excessive curvature, but also incredibly comfortable to wear."

They must be doing something right because not only does Jennifer Aniston wear them off camera, she also chose for her character to wear them in her upcoming movie "He's Just Not That Into You". Lofli are available in the US from ShopBop and will be launching in the UK in Spring 2009. Angelina Jolie In Lofli Streamline Straight Leg Jeans



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Selma Blair In Paige Premium Denim

Selma Blair is seen here wearing a pair of Paige Wilshire boyfriend style jeans whilst chilling out on the set of Kath & Kim.

Katie Holmes In PRPS Jeans

Another Katie Holmes Daily Denim Update, this time she has opted for PRPS again but instead of their boyfriend style which she was wearing so much last month, she chose a pair of their "Dart" skinny bleached jeans.

Donna Ida Online Store Launches

Fans of denim in the UK are in for a treat because specialist denim boutique Donna Ida have launched their online store. Now you no longer have to live in London to be able to have access to their great selection of denim which includes everything from 18th Amendment and J Brand to Hudson Jeans and Earnest Sewn.

Liv Tyler In 7 For All Mankind

Liv Tyler was snapped wearing a pair of 7 For All Mankind Georgia jeans whilst out shopping with her son Milo in LA.



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Blake Lively In Rich & Skinny Jeans

Blake Lively is a such a massive fan of Rich & Skinny jeans that she wears them on-screen when appearing in the Gossip Girl and off-screen at events like the Us Weekly Hot Hollywood party last week.



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